Description: Integtrated advertising, promotion, and marketing communications

Main Author:	Clow
Other Authors:	Baack,
Format:	Book
Language:	English
Published:	New Jersey: Pearson Education, Inc, 2010.
Edition:	4th ed.
Subjects:	Advertising Communication in marketing

Physical Description:	478p: ill; 28 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780138157371 (pbk.)