Consumer behavior

Main Author: Schiffman
Other Authors: Kanuk,, Wisenblit,
Format: Book
Language:English
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2010.
Edition:10th ed.
Subjects:
Physical Description:xix, 592 p.: col. ill.; 27 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780137006700 (pbk.)