Consumer behavior
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2010.
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Edition: | 10th ed. |
Subjects: |
Physical Description: | xix, 592 p.: col. ill.; 27 cm. |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 9780137006700 (pbk.) |