00689pamaa2200217 4500 0000048207 20130320090000.0 101104 eng 9780470505748 (pbk.) 658.848 KOT 2011 HF1416 KOT 2011 Kotabe Global marketing management Masaaki Kotabe and Kristiaan Helsen. 5th ed. New York: John Wiley & Sons, Inc, 2011. xxiii, 717p.: ill.col.maps; 28cm. MBADI International business enterprises -- Management Export marketing -- Management Helsen, Kristiaan www.wiley.com