Description: Global marketing management

Main Author:	Kotabe
Other Authors:	Helsen,
Format:	Book
Language:	English
Published:	New York: John Wiley & Sons, Inc, 2011.
Edition:	5th ed.
Subjects:	International business enterprises -- > Management Export marketing -- > Management

Physical Description:	xxiii, 717p.: ill.col.maps; 28cm.
ISBN:	9780470505748 (pbk.)