APA Citation

Kotabe, & Helsen. (2011). Global marketing management (5th ed.). New York: John Wiley & Sons, Inc.

Chicago Style Citation

Kotabe, and Helsen. Global Marketing Management. 5th ed. New York: John Wiley & Sons, Inc, 2011.

MLA Citation

Kotabe, and Helsen. Global Marketing Management. 5th ed. New York: John Wiley & Sons, Inc, 2011.

Warning: These citations may not always be 100% accurate.