Preview: Services marketing :

Main Author:	Lovelock, Christopher (Author)
Other Authors:	Wirtz, Jochen
Format:	Book
Language:	English
Published:	Upper Saddle River, New Jersey: Pearson/Prentice Hall, [2011].
Edition:	Seventh edition.
Subjects:	Services industries Marketing -- > Management Customer services Professions -- > Marketing Customer services -- > Marketing
Online Access:	http://www.prenhall.com