01084pamaa2200325 4500 0000048206 20181226090000.0 101104 nyu eng 9780136118749 (pbk) 9780273756064 (pbk.) BNM HF5415.13 LOV 2011 Lovelock, Christopher author Services marketing : people, technology, strategy Christopher Lovelock and Jochen Wirtz. Seventh edition. ♭2011. Upper Saddle River, New Jersey: Pearson/Prentice Hall, [2011]. 648 pages: illustrations; 28 cm. text rdacontent unmediated rdamedia volume rdacarrier MBADI Includes bibliographical references and index Services industries Marketing -- Management Customer services Professions -- Marketing Customer services -- Marketing Wirtz, Jochen http://www.prenhall.com