Description: Services marketing :

Main Author:	Lovelock, Christopher (Author)
Other Authors:	Wirtz, Jochen
Format:	Book
Language:	English
Published:	Upper Saddle River, New Jersey: Pearson/Prentice Hall, [2011].
Edition:	Seventh edition.
Subjects:	Services industries Marketing -- > Management Customer services Professions -- > Marketing Customer services -- > Marketing
Online Access:	http://www.prenhall.com

Physical Description:	648 pages: illustrations; 28 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780136118749 (pbk) 9780273756064 (pbk.)