Lovelock, C., & Wirtz, J. (2011). Services marketing: People, technology, strategy (Seventh edition.). Upper Saddle River, New Jersey: Pearson/Prentice Hall.
Chicago Style CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Seventh edition. Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2011.
MLA CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Seventh edition. Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2011.
Warning: These citations may not always be 100% accurate.