00632pamaa2200193 4500 0000048202 20121206090000.0 101103 eng 0750661984 (pbk.) HF5415.13 MCD 2004 McDonald Marketing : A complete guide in pictures Malcolm McDonald and Peter Morris. 2nd ed. Amsterdam ; Boston: Elsevier Butterworth-Heinemann, 2004. 159p: ill.; 24 cm. BATUH Marketing -- Planning -- Comic books, strips, etc Morris, Peter www.books.elsevier.com