Description: Marketing :

Main Author:	McDonald
Other Authors:	Morris,
Format:	Book
Language:	English
Published:	Amsterdam ; Boston: Elsevier Butterworth-Heinemann, 2004.
Edition:	2nd ed.
Subjects:	Marketing -- > Planning -- > Comic books, strips, etc

Physical Description:	159p: ill.; 24 cm.
ISBN:	0750661984 (pbk.)