00605pamaa2200193 4500 0000048167 20130320090000.0 081030 eng 9781426639074 (pbk.) HF5415.13 JAI 2009 Jain Marketing planning and strategy Subhash C. Jain. 8th ed. Mason, Ohio: Thomson Custom Publishing, 2009. xvii, 643p.: ill.; 26cm. MBADI Includes bibliographical references and index Marketing -- Management http://www.thomsonlearning.com