Marketing planning and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio:
Thomson Custom Publishing,
2009.
|
| Edition: | 8th ed. |
| Subjects: |
| LEADER | 00605pamaa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000048167 | ||
| 005 | 20130320090000.0 | ||
| 008 | 081030 eng | ||
| 020 | 0 | 0 | |a 9781426639074 (pbk.) |
| 090 | 0 | 0 | |a HF5415.13 |b JAI 2009 |
| 100 | 1 | 0 | |a Jain |
| 245 | 1 | 0 | |a Marketing planning and strategy |c Subhash C. Jain. |
| 250 | 0 | 0 | |a 8th ed. |
| 260 | 0 | 0 | |a Mason, Ohio: |b Thomson Custom Publishing, |c 2009. |
| 300 | |a xvii, 643p.: |b ill.; |c 26cm. | ||
| 501 | 0 | 0 | |a MBADI |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 901 | |u http://www.thomsonlearning.com | ||