Description: Marketing planning and strategy

Main Author:	Jain
Format:	Book
Language:	English
Published:	Mason, Ohio: Thomson Custom Publishing, 2009.
Edition:	8th ed.
Subjects:	Marketing -- > Management

Physical Description:	xvii, 643p.: ill.; 26cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781426639074 (pbk.)