APA Citation

Jain. (2009). Marketing planning and strategy (8th ed.). Mason, Ohio: Thomson Custom Publishing.

Chicago Style Citation

Jain. Marketing Planning and Strategy. 8th ed. Mason, Ohio: Thomson Custom Publishing, 2009.

MLA Citation

Jain. Marketing Planning and Strategy. 8th ed. Mason, Ohio: Thomson Custom Publishing, 2009.

Warning: These citations may not always be 100% accurate.