Jain. (2009). Marketing planning and strategy (8th ed.). Mason, Ohio: Thomson Custom Publishing.
Chicago Style CitationJain. Marketing Planning and Strategy. 8th ed. Mason, Ohio: Thomson Custom Publishing, 2009.
MLA CitationJain. Marketing Planning and Strategy. 8th ed. Mason, Ohio: Thomson Custom Publishing, 2009.
Warning: These citations may not always be 100% accurate.