Zeithaml, & Parasuraman. (2004). Service quality. Cambridge, Mass.: Marketing Science Institute.
Chicago Style CitationZeithaml, and Parasuraman. Service Quality. Cambridge, Mass.: Marketing Science Institute, 2004.
MLA CitationZeithaml, and Parasuraman. Service Quality. Cambridge, Mass.: Marketing Science Institute, 2004.
Warning: These citations may not always be 100% accurate.