APA Citation

Zeithaml, & Parasuraman. (2004). Service quality. Cambridge, Mass.: Marketing Science Institute.

Chicago Style Citation

Zeithaml, and Parasuraman. Service Quality. Cambridge, Mass.: Marketing Science Institute, 2004.

MLA Citation

Zeithaml, and Parasuraman. Service Quality. Cambridge, Mass.: Marketing Science Institute, 2004.

Warning: These citations may not always be 100% accurate.