00779pamaa2200241 4500 0000047979 20130117090000.0 090217 eng 9780071220606 (pbk) 659.1 ARE 2011 HF5823 ARE 2011 Arens Contemporary advertising & integrated marketing communications Williams F. Arens, Michael F. Weigold, Christian Arens. 13th ed. Boston: McGraw-Hill / Irwin, 2011. xl, 774: ill. (chiefly col.), maps; 29 cm. Includes bibliographical references and indexes BACCI BBADI Advertising Weigold, Michael F. Arens, Christian http://www.mhhe.com