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| LEADER |
00779pamaa2200241 4500 |
| 001 |
0000047979 |
| 005 |
20130117090000.0 |
| 008 |
090217 eng |
| 020 |
0 |
0 |
|a 9780071220606 (pbk)
|
| 082 |
|
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|a 659.1 ARE 2011
|
| 090 |
0 |
0 |
|a HF5823
|b ARE 2011
|
| 100 |
1 |
0 |
|a Arens
|
| 245 |
1 |
0 |
|a Contemporary advertising & integrated marketing communications
|c Williams F. Arens, Michael F. Weigold, Christian Arens.
|
| 250 |
0 |
0 |
|a 13th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill / Irwin,
|c 2011.
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| 300 |
|
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|a xl, 774:
|b ill. (chiefly col.), maps;
|c 29 cm.
|
| 500 |
0 |
0 |
|a Includes bibliographical references and indexes
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| 501 |
0 |
0 |
|a BACCI
|
| 501 |
0 |
0 |
|a BBADI
|
| 650 |
0 |
0 |
|a Advertising
|
| 700 |
1 |
1 |
|a Weigold,
|h Michael F.
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| 700 |
1 |
1 |
|a Arens,
|h Christian
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| 901 |
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|u http://www.mhhe.com
|
