Contemporary advertising & integrated marketing communications
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill / Irwin,
2011.
|
| Edition: | 13th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
|---|---|
| Physical Description: | xl, 774: ill. (chiefly col.), maps; 29 cm. |
| ISBN: | 9780071220606 (pbk) |