APA Citation

Arens, Weigold,, & Arens. (2011). Contemporary advertising & integrated marketing communications (13th ed.). Boston: McGraw-Hill / Irwin.

Chicago Style Citation

Arens, Weigold, and Arens. Contemporary Advertising & Integrated Marketing Communications. 13th ed. Boston: McGraw-Hill / Irwin, 2011.

MLA Citation

Arens, Weigold, and Arens. Contemporary Advertising & Integrated Marketing Communications. 13th ed. Boston: McGraw-Hill / Irwin, 2011.

Warning: These citations may not always be 100% accurate.