Consumer behavior : buying, having and being
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| Format: | Book |
| Published: |
New Jersey:
Pearson Educatopn,
2011.
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| Edition: | 9th ed. |
| Series: | Pearson Education International
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| Subjects: |
Table of Contents:
- Consumers rule
- Perception
- Learning and memory
- Motivation and values
- The self
- Personality and lifestyles
- Attitudes
- Attitude change and interactive communications
- Individual decision making
- Buying and disposing
- Group influence and opinion leadership
- Organizational and household decision making
- Income and social class
- Ethnic, racial, and religious subculters
- Age subcultures
- Cultural influences on consumer behavior
- Global consumer culture