01097pamaa2200229 4500 0000047747 20130117090000.0 9780137034963 (pbk.) HF5415.32 SOL 2011 Solomon Consumer behavior : buying, having and being Michael R. Solomon. 9th ed. New Jersey: Pearson Educatopn, 2011. 680p: ill; 29 cm. Pearson Education International BMCMI BATUH BFIUH BBDUH Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture Consumer behavior http://www.prenhall.com