Consumer behavior : buying, having and being

Main Author: Solomon
Format: Book
Published: New Jersey: Pearson Educatopn, 2011.
Edition:9th ed.
Series:Pearson Education International
Subjects:
LEADER 01097pamaa2200229 4500
001 0000047747
005 20130117090000.0
020 0 0 |a 9780137034963 (pbk.)  
090 0 0 |a HF5415.32   |b SOL 2011 
100 1 0 |a Solomon  
245 1 0 |a Consumer behavior :   |b buying, having and being   |c Michael R. Solomon. 
250 0 0 |a 9th ed. 
260 0 0 |a New Jersey:   |b Pearson Educatopn,   |c 2011. 
300 |a 680p:   |b ill;   |c 29 cm. 
440 0 0 |a Pearson Education International 
501 0 0 |a BMCMI 
501 0 0 |a BATUH 
501 0 0 |a BFIUH 
501 0 0 |a BBDUH 
505 0 0 |a Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture 
650 0 0 |a Consumer behavior  
901 |u http://www.prenhall.com