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01097pamaa2200229 4500 |
001 |
0000047747 |
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20130117090000.0 |
020 |
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|a 9780137034963 (pbk.)
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090 |
0 |
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|a HF5415.32
|b SOL 2011
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100 |
1 |
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|a Solomon
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245 |
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|a Consumer behavior :
|b buying, having and being
|c Michael R. Solomon.
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250 |
0 |
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|a 9th ed.
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260 |
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|a New Jersey:
|b Pearson Educatopn,
|c 2011.
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300 |
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|a 680p:
|b ill;
|c 29 cm.
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440 |
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|a Pearson Education International
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501 |
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|a BMCMI
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501 |
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|a BATUH
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501 |
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|a BFIUH
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501 |
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|a BBDUH
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505 |
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|a Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture
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650 |
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|a Consumer behavior
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901 |
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|u http://www.prenhall.com
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