Principles and practice of marketing

Main Author: Jobber
Format: Book
Language:English
Published: London: McGraw-Hill, 2010.
Edition:6th ed.
Subjects:
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020 0 0 |a 9780077123307 (pbk)  
082 |a 658.8 JOB 2010 
090 0 0 |a HF5415   |b JOB 2010 
100 1 0 |a Jobber  
245 1 0 |a Principles and practice of marketing   |c David Jobber. 
250 0 0 |a 6th ed. 
260 0 0 |a London:   |b McGraw-Hill,   |c 2010. 
300 |a xxx, 946p.:   |b col. ill.;   |c 27 cm. 
501 0 0 |a BBADI 
501 0 0 |a AUP 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
650 0 0 |a Marketing --   |z Great Britain  
901 |u www.mhhe.com