Description: Principles and practice of marketing

Main Author:	Jobber
Format:	Book
Language:	English
Published:	London: McGraw-Hill, 2010.
Edition:	6th ed.
Subjects:	Marketing Marketing -- > Great Britain

Physical Description:	xxx, 946p.: col. ill.; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780077123307 (pbk)