Jobber. (2010). Principles and practice of marketing (6th ed.). London: McGraw-Hill.
Chicago Style CitationJobber. Principles and Practice of Marketing. 6th ed. London: McGraw-Hill, 2010.
MLA CitationJobber. Principles and Practice of Marketing. 6th ed. London: McGraw-Hill, 2010.
Warning: These citations may not always be 100% accurate.