00758pamaa2200253 4500 0000047503 20130814090000.0 100722 eng 9780071267816 (pbk.) 658.8342 PET 2010 HF5415.3 PET 2010 Peter Consumer behavior and marketing strategy J. Paul Peter and Jerry C. Olson. 9th ed. Boston: Irwin/McGraw-Hill / Irwin, 2010. xix, 555p.: ill., map; 27cm. CFEIS BBADI BBIBI Includes bibliographical references (p. 499-528) and indexes Marketing Consumer behavior Olson, Jerry C www.mhhe.com