Consumer behavior and marketing strategy

Main Author: Peter
Other Authors: Olson,
Format: Book
Language:English
Published: Boston: Irwin/McGraw-Hill / Irwin, 2010.
Edition:9th ed.
Subjects:
LEADER 00758pamaa2200253 4500
001 0000047503
005 20130814090000.0
008 100722 eng
020 0 0 |a 9780071267816 (pbk.)  
082 |a 658.8342 PET 2010 
090 0 0 |a HF5415.3   |b PET 2010 
100 1 0 |a Peter  
245 1 0 |a Consumer behavior and marketing strategy   |c J. Paul Peter and Jerry C. Olson. 
250 0 0 |a 9th ed. 
260 0 0 |a Boston:   |b Irwin/McGraw-Hill / Irwin,   |c 2010. 
300 |a xix, 555p.:   |b ill., map;   |c 27cm. 
501 0 0 |a CFEIS 
501 0 0 |a BBADI 
501 0 0 |a BBIBI 
504 0 0 |a Includes bibliographical references (p. 499-528) and indexes 
650 0 0 |a Marketing  
650 0 0 |a Consumer behavior  
700 1 1 |a Olson,   |h Jerry C  
901 |u www.mhhe.com