APA Citation

Peter, & Olson. (2010). Consumer behavior and marketing strategy (9th ed.). Boston: Irwin/McGraw-Hill / Irwin.

Chicago Style Citation

Peter, and Olson. Consumer Behavior and Marketing Strategy. 9th ed. Boston: Irwin/McGraw-Hill / Irwin, 2010.

MLA Citation

Peter, and Olson. Consumer Behavior and Marketing Strategy. 9th ed. Boston: Irwin/McGraw-Hill / Irwin, 2010.

Warning: These citations may not always be 100% accurate.