00756pamaa2200229 4500 0000047502 20130814090000.0 100722 eng 9780132465519 (pbk) HF5823 RUS 2011 Russell Kleppner's advertising procedure J. Thomas Russell, W. Ronald Lane and Karen Whitehill King, Tom Reichert. 18th ed. New jersey: Prentice Hall, 2011. xx, 817p.: col.ill. (chiefly col.); 29cm. CFEIS Includes bibliographical references and index Advertising King, Karen Whitehill Lane, W. Ronald Reichert, Tom http://www.prenhall.com