Kleppner's advertising procedure
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New jersey:
Prentice Hall,
2011.
|
| Edition: | 18th ed. |
| Subjects: |
| Physical Description: | xx, 817p.: col.ill. (chiefly col.); 29cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132465519 (pbk) |