Russell, King,, Lane,, & Reichert. (2011). Kleppner's advertising procedure (18th ed.). New jersey: Prentice Hall.
Chicago Style CitationRussell, King, Lane, and Reichert. Kleppner's Advertising Procedure. 18th ed. New jersey: Prentice Hall, 2011.
MLA CitationRussell, King, Lane, and Reichert. Kleppner's Advertising Procedure. 18th ed. New jersey: Prentice Hall, 2011.
Warning: These citations may not always be 100% accurate.