00684pamaa2200217 4500 0000047435 20130117090000.0 100707 eng 9780071263368 (pbk.) 658.575 CRA HF5415.153 CRA 2008 Crawford New products management C. Merle Crawford, Anthony Di Benedetto. 9th ed. Boston: McGraw-Hill Irwin, 2008. xviii, 558p.: ill.; 24cm. BBADI Includes bibliographical references (p. 505-508) and index New products -- Management Di Benedetto, C. Anthony www.mhhe.com