Business marketing : connecting strategy, relationships, and learning
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Irwin McGraw Hill,
2009.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00599pamaa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000047252 | ||
| 005 | 20140428090000.0 | ||
| 008 | 100610 eng | ||
| 020 | 0 | 0 | |a 9780071263436 (pbk.) |
| 090 | 0 | 0 | |a HF5415 |b DWY 2009 |
| 100 | 1 | 0 | |a Dwyer |
| 245 | 1 | 0 | |a Business marketing : |b connecting strategy, relationships, and learning |c F. Robert Dwyer and John F. Tanner. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Boston: |b Irwin McGraw Hill, |c 2009. |
| 300 | |a xxv, 678p.: |b col.ill.; |c 26cm. | ||
| 501 | 0 | 0 | |a FOBCAL |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Tanner, |h John F. |
| 901 | |u http://www.mhhe.com | ||