Cover Image

Business marketing : connecting strategy, relationships, and learning

Main Author: Dwyer
Other Authors: Tanner,
Format: Book
Language:English
Published: Boston: Irwin McGraw Hill, 2009.
Edition:4th ed.
Subjects:
Marketing
Physical Description:xxv, 678p.: col.ill.; 26cm.
ISBN:9780071263436 (pbk.)

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