Marketing management

Main Author: Marshall
Other Authors: Johnston,
Format: Book
Language:English
Published: Boston: McGraw-Hill Irwin, 2010.
Subjects:
LEADER 00633pamaa2200193 4500
001 0000047251
005 20140428090000.0
008 100610 eng
020 0 0 |a 9780071288651 (pbk.)  
090 0 0 |a HF5415.13   |b MAR 2010 
100 1 0 |a Marshall  
245 1 0 |a Marketing management   |c Greg W. Marshall, Mark W. Johnston. 
260 0 0 |a Boston:   |b McGraw-Hill Irwin,   |c 2010. 
300 |a xxvi, 566p (various pagings) : col. ill., col. map ; 29 cm. 
501 0 0 |a FOBCAL 
504 0 0 |a Includes bibliographical references and indexes 
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Johnston,   |h Mark W.  
901 |u www.mhhe.com