Marketing management
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2010.
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| Subjects: |
| Physical Description: | xxvi, 566p (various pagings) : col. ill., col. map ; 29 cm. |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780071288651 (pbk.) |