Electronic media : an introduction
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY:
McGraw-Hill Higher Education,
c2010.
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| Edition: | 10th ed.. |
| Subjects: |
Table of Contents:
- The significance of electronic media
- The Internet, portable devices, and video games
- Early television
- Modern television
- Radio
- Movies
- Careers in electronic media
- Programming
- Sales and advertising
- Promotion and audience feedback
- Laws and regulations
- Ethics and effects
- Technical underpinnings
- The international scene