00993pamaa2200217 4500 0000047237 20140506090000.0 100610 eng 9780071288682 (pbk.) TK5105 GRO 2010 Gross Electronic media : an introduction Lynne Schafer Gross. 10th ed.. New York, NY: McGraw-Hill Higher Education, c2010. xv, 442 p.: ill.; 23 cm. FOEAT Includes bibliographical references and index The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene Telecommunication Broadcasting www.mhhe.com