Electronic media : an introduction - Gross (New York, NY: McGraw-Hill Higher Education, 2010)
The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene
FOEAT
Includes bibliographical references and index
Keywords: Telecommunication; Broadcasting