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| LEADER |
00993pamaa2200217 4500 |
| 001 |
0000047237 |
| 005 |
20140506090000.0 |
| 008 |
100610 eng |
| 020 |
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|a 9780071288682 (pbk.)
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| 090 |
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|a TK5105
|b GRO 2010
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| 100 |
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|a Gross
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| 245 |
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|a Electronic media :
|b an introduction
|c Lynne Schafer Gross.
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| 250 |
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|a 10th ed..
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|a New York, NY:
|b McGraw-Hill Higher Education,
|c c2010.
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| 300 |
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|a xv, 442 p.:
|b ill.;
|c 23 cm.
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| 501 |
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|a FOEAT
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|a Includes bibliographical references and index
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|a The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene
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| 650 |
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|a Telecommunication
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|a Broadcasting
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| 901 |
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|u www.mhhe.com
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