rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of marketing
    sub title: a marketing strategy planning approach
  name:
    name part: Perreault
    role:
      role term: creator
  name:
    name part: Cannon
  type of resource: text
  origin info:
    place:
      place term: Boston
    publisher: Irwin/McGraw-Hill
    date issued: 2010
    edition: 12th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxix, 691p.: col.ill.; 27cm.
  note: William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy.
  note: FOBCAL
  note: Includes bibliographical references and index
  subject:
    topic: Marketing --
    topic: Management
  classification: 658.8 PER 2010
  identifier: 978007012463 (pbk.)
  record info:
    record creation date: 100609
    record change date: 20140428090000.0
    record identifier: 0000047208