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| LEADER |
00733pamaa2200217 4500 |
| 001 |
0000047208 |
| 005 |
20140428090000.0 |
| 008 |
100609 eng |
| 020 |
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|a 978007012463 (pbk.)
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| 082 |
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|a 658.8 PER 2010
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| 090 |
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|a HF5415.13
|b PER 2010
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| 100 |
1 |
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|a Perreault
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| 245 |
1 |
0 |
|a Essentials of marketing :
|b a marketing strategy planning approach
|c William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy.
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| 250 |
0 |
0 |
|a 12th ed.
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| 260 |
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|a Boston:
|b Irwin/McGraw-Hill,
|c 2010.
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| 300 |
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|a xxix, 691p.:
|b col.ill.;
|c 27cm.
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| 501 |
0 |
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|a FOBCAL
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Marketing --
|x Management
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| 700 |
1 |
1 |
|a Cannon,
|h Joseph P.
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| 901 |
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|u www.mhhe.com
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