Description: Essentials of marketing :

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Essentials of marketing : a marketing strategy planning approach

Main Author:	Perreault
Other Authors:	Cannon,
Format:	Book
Language:	English
Published:	Boston: Irwin/McGraw-Hill, 2010.
Edition:	12th ed.
Subjects:	Marketing -- > Management

Physical Description:	xxix, 691p.: col.ill.; 27cm.
Bibliography:	Includes bibliographical references and index
ISBN:	978007012463 (pbk.)