APA Citation

Perreault, & Cannon. (2010). Essentials of marketing: A marketing strategy planning approach (12th ed.). Boston: Irwin/McGraw-Hill.

Chicago Style Citation

Perreault, and Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. 12th ed. Boston: Irwin/McGraw-Hill, 2010.

MLA Citation

Perreault, and Cannon. Essentials of Marketing: A Marketing Strategy Planning Approach. 12th ed. Boston: Irwin/McGraw-Hill, 2010.

Warning: These citations may not always be 100% accurate.