Mullins, & Walker. (2010). Marketing management: A strategic decision-making approach (7th ed.). Boston: McGraw-Hill Irwin.
Chicago Style CitationMullins, and Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill Irwin, 2010.
MLA CitationMullins, and Walker. Marketing Management: A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill Irwin, 2010.
Warning: These citations may not always be 100% accurate.