Marketing management : knowledge and skills
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Irwin/McGraw Hill,
2009.
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| Edition: | 9th ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvii, 782p.: ill.; 26cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071280761 (pbk.) |