00663pamaa2200217 4500 0000047178 20140428090000.0 100608 eng 9780073529936 HF5415 KER 2011 Kerin Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius. 10th ed.. Boston: McGraw-Hill/Irwin, 2011. liii, 746 p.: ill. (some col.); 29 cm. FOBCAL Includes biblipographical references and indexes Marketing Hartley, Steven William Rudelius, William www.mhhe.com