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LEADER |
00663pamaa2200217 4500 |
001 |
0000047178 |
005 |
20140428090000.0 |
008 |
100608 eng |
020 |
0 |
0 |
|a 9780073529936
|
090 |
0 |
0 |
|a HF5415
|b KER 2011
|
100 |
1 |
0 |
|a Kerin
|
245 |
1 |
0 |
|a Marketing
|c Roger A. Kerin, Steven W. Hartley, William Rudelius.
|
250 |
0 |
0 |
|a 10th ed..
|
260 |
0 |
0 |
|a Boston:
|b McGraw-Hill/Irwin,
|c 2011.
|
300 |
|
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|a liii, 746 p.:
|b ill. (some col.);
|c 29 cm.
|
501 |
0 |
0 |
|a FOBCAL
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504 |
0 |
0 |
|a Includes biblipographical references and indexes
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650 |
0 |
0 |
|a Marketing
|
700 |
1 |
1 |
|a Hartley,
|h Steven William
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700 |
1 |
1 |
|a Rudelius,
|h William
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901 |
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|u www.mhhe.com
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