Marketing

Main Author: Kerin
Other Authors: Hartley,, Rudelius,
Format: Book
Language:English
Published: Boston: McGraw-Hill/Irwin, 2011.
Edition:10th ed..
Subjects:
LEADER 00663pamaa2200217 4500
001 0000047178
005 20140428090000.0
008 100608 eng
020 0 0 |a 9780073529936  
090 0 0 |a HF5415   |b KER 2011 
100 1 0 |a Kerin  
245 1 0 |a Marketing   |c Roger A. Kerin, Steven W. Hartley, William Rudelius. 
250 0 0 |a 10th ed.. 
260 0 0 |a Boston:   |b McGraw-Hill/Irwin,   |c 2011. 
300 |a liii, 746 p.:   |b ill. (some col.);   |c 29 cm. 
501 0 0 |a FOBCAL 
504 0 0 |a Includes biblipographical references and indexes 
650 0 0 |a Marketing  
700 1 1 |a Hartley,   |h Steven William  
700 1 1 |a Rudelius,   |h William  
901 |u www.mhhe.com