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| LEADER |
00663pamaa2200217 4500 |
| 001 |
0000047178 |
| 005 |
20140428090000.0 |
| 008 |
100608 eng |
| 020 |
0 |
0 |
|a 9780073529936
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| 090 |
0 |
0 |
|a HF5415
|b KER 2011
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| 100 |
1 |
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|a Kerin
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| 245 |
1 |
0 |
|a Marketing
|c Roger A. Kerin, Steven W. Hartley, William Rudelius.
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| 250 |
0 |
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|a 10th ed..
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| 260 |
0 |
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2011.
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| 300 |
|
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|a liii, 746 p.:
|b ill. (some col.);
|c 29 cm.
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| 501 |
0 |
0 |
|a FOBCAL
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| 504 |
0 |
0 |
|a Includes biblipographical references and indexes
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
1 |
|a Hartley,
|h Steven William
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| 700 |
1 |
1 |
|a Rudelius,
|h William
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| 901 |
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|u www.mhhe.com
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