Description: Marketing

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Marketing

Main Author:	Kerin
Other Authors:	Hartley,, Rudelius,
Format:	Book
Language:	English
Published:	Boston: McGraw-Hill/Irwin, 2011.
Edition:	10th ed..
Subjects:	Marketing

Physical Description:	liii, 746 p.: ill. (some col.); 29 cm.
Bibliography:	Includes biblipographical references and indexes
ISBN:	9780073529936